SKINTIFIC is on the lookout for a Senior Marketing Strategist to lead and optimize our influencer marketing campaigns on TikTok. The ideal candidate is a creative, trend-savvy strategist with a deep understanding of the beauty industry and experience in driving GMV-focused results. This role involves managing micro and nano influencers, crafting impactful content, and building strong brand visibility on TikTok through innovative campaigns that resonate with our target audience.
Responsibilities:
Influencer Marketing Campaign Strategy
- Develop and execute data-driven TikTok influencer marketing strategies to increase brand awareness, engagement, and GMV.
- Identify and build relationships with micro and nano influencers who align with our brand and can drive strong ROI.
- Lead end-to-end influencer campaigns, from ideation and planning to execution and post-campaign analysis.
- Collaborate with influencers to create content that is both engaging and aligned with current beauty trends, driving high-quality traffic and conversions.
- Ensure all campaigns are completed on time and within budget.
Content Development
- Develop and communicate creative content ideas that leverage TikTok trends, boost engagement, and effectively convey our brand message.
- Stay updated with TikTok's evolving platform, influencer landscape, and beauty industry trends to refine strategies and maintain competitiveness.
- Identify emerging content trends and format adaptations specific to TikTok and the beauty market.
Performance Tracking and Optimization
- Set and track KPIs, focusing on GMV, engagement rates, reach, and conversions.
- Continuously monitor and analyze campaign performance, providing insights for optimization and improvement.
Minimum Qualifications:
- Proven min. 3 years of working experience in Brand Marketing, KOL Specialist, Influencer Marketing or similar roles.
- Fluent in English is a MUST.
- Have a good understanding of TikTok, or Affiliates.
- Experience handling beauty brand promotion on social media.
- Passionate in beauty industry. Experience in beauty or consumer goods industry will be .preferred.
- Able to do full WFO at Mega Kuningan, South Jakarta.
What You Can Get
- Supportive marketing resources: Max out your creativity to streamline processes, enhance productivity, and improve the effectiveness of marketing campaigns through compelling content.
- Decision-making authority: Lead roles typically involve decision-making authority, allowing you to influence the direction of projects, initiatives, and strategies within your area of responsibility.
- Increased visibility: This role often comes with increased visibility within the organization. You may have more interactions with senior management, stakeholders, and other departments, providing opportunities to build relationships and expand your professional network.
