Senior Product Marketing Manager
Placement in Surabaya (WFO)
About SuperApp
We are a group of business enthusiasts, scientists, communicators, designers, productive mothers, and many more who are unified and unduly spirited to work towards one big vision and goal. As a leading social commerce platform in Indonesia, we aim to solve economic inequality distribution across rural areas by building agent networks and hyperlocal supply chains to make goods more affordable. SuperApp goes beyond passion and creativity to decipher social issues in our surroundings.
Key Responsibilities:
- Develop a comprehensive brand strategy to enhance brand value, brand health, and growth.
- Direct and oversee both Above-The-Line (ATL) and Below-The-Line (BTL) marketing activities to ensure alignment with company objectives.
- Conduct in-depth market analysis to gain insights for strategic decision-making.
- Coordinate the development of brand architecture for new products, including formulating brand concepts, brand personas, and brand positioning.
- Manage and monitor multi-brand marketing projects, ensuring all marketing programs are executed as planned and meet targets.
- Monitor and evaluate brand performance in the market to identify opportunities and challenges.
- Propose and manage the budget for ATL and BTL marketing projects, including providing initial budget information.
- Prepare briefs for promotional activities, providing clear guidelines for the execution team.
- Collaborate with the Legal team to ensure compliance with intellectual property regulations in product naming.
- Oversee the implementation of promotional and advertising programs, ensuring effective and efficient use of the budget.
- Conduct internal and external evaluations to develop more targeted strategies.
- Direct and monitor the development of new products in accordance with market needs and the established Unique Selling Proposition (USP).
Requirements:
- Bachelor's degree in Management, International Business, Communication, or a related field.
- A minimum of 4-6 years of experience as Marketing Manager or Brand Manager.
- Proficient in developing and implementing ATL and BTL marketing strategies.
- Ability to conduct market analysis and understand market trends and needs.
- Strong skills in budget management and ROI analysis.
- Proven leadership abilities in managing multi-brand teams and projects.
- Excellent communication skills to convey strategies to teams and stakeholders.
- Analytical mindset for evaluating brand performance and campaign effectiveness.
- Adaptable to changes and innovations in the marketing and e-commerce industries.
Join SuperApp
At SuperApp, we are continuously providing equal, unparalleled opportunities across various business operating pillars from operations, commercial, and technology for all candidates from diverse types of backgrounds and expertise.
If you are someone with a high passion for delivering innovative work as part of your extraordinary career, are committed to self-integrity, enjoy working collaboratively, and are ready to work in an agile environment, you are very welcome to apply. You will also have tremendous opportunities to hone your functional skills and expertise in an area of specialization. The sheer variety of work we do, and the inherent experience of creating meaningful social impact it offers, provide an unbeatable platform from which to build a fulfilling career.
#GabungSedulurSuper and help solve Indonesia's unequal economic distribution
