Hello from Maker Lab! Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to deliver bespoke solutions at speed and at scale. Our APAC and EMEA based cross-functional teams support client projects with strategy, ideation and execution across social media, data analytics, events, paid media, content and CRM.
Social Media Manager (Indonesia)
Fixed term contract
As a social media manager for all things social media, you will help lead, build, and execute the social and engagement strategy, initiatives, and projects that connect products and services to users through relevant social media touchpoints. You'll collaborate with cross-functional teams and external agencies while managing initiatives across B2C, B2B, and Brand. You have your hands on the pulse of the internet and social media culture and are able to connect it with the world's largest technology company's products and services.
You would be working closely with respective country social lead and product marketing managers to drive advocacy and brand love on Social. In order to achieve this, you will need to use data-driven insights collected from various touchpoints - especially social listening - to inspire and improve the effectiveness of all social efforts: from always-on content, socially-led campaigns and influencer activations. Your ability to add a strategic lens to solve complex problems and manage multiple projects and stakeholders, combined with creative thinking, is paramount to the role. Your goal is to drive earned marketing results alongside local marketing teams and external creative social agencies.
Role:
- Develop and manage social marketing activities for the country: always-on content, campaigns and influencer programs that drive results depending on the goal of product and services activations
- Manage and organise social editorial calendar while overseeing all content including copy, creative assets and publishing across owned social channels. This includes liaising with internal stakeholders to source assets, including images, videos, copy and design
- Manage SEA Social budget and have an oversight into social budget of the countries
- Work closely with agencies to generate creative ideas and validate social media strategy before, during, and after launching campaigns and programmes
- Provide strategic social media expertise and generate ideas for the local market, helping to implement engaging brand narratives into a wider integrated marketing plan
- Expand data into insights while building a narrative that will fuel social media campaigns and programmes as part of the wider country-specific marketing initiatives.
- Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community
- Partner with cross-functional teams on social strategy and execution to capture the brand's presence and engagement with the end-users.
- Manage analytics, tracking audience growth and generating campaign-specific metrics
- Build and manage strong relationships with influencers throughout various verticals to increase authentic advocacy and brand love
- Collect and share insights and trends from social communities to improve future campaigns
You:
- Degree in Business, Commerce, or Marketing preferred, or equivalent industry experience
- 5+ years of experience in marketing, advertising or related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.
- You've ideally held a Social Media Strategist, Digital Strategist or a Senior Social Media Specialist and /or a Senior Social Media Marketing Specialist role in the past while working with external creative and social agencies
- A strategic and creative thinker who is able to navigate around an always-on social landscape
- Prior experience managing end to end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised, tracking and reporting
- Strong technical knowledge of social platforms, paid media, content strategy and community management
- Solid project management experience, managing complex and dynamic social projects from start to finish and coordinating communication and assets across multidisciplinary stakeholders
- Proficient understanding of social media analytics and experience with a social media publishing tool like Sprinklr, Hootsuite or Sprout Social
- Ability to bring order and attention to detail to complex stages of each project
- Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging
- Passionate about working as part of a larger team to deliver on a common goal
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.!
