Company Introduction
Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. It is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of its consumers daily lives in the region and aims to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group, powered by its world-class technology infrastructure.
Job Descriptions
- Content Coverage for all paid channels regionally & locally (Meta, Google, GLE, WhatsApp & more)
- Adapt and create assets for each campaign period (BAU, non-BAU)
- Content: Write/translate x sets of copies, SEO contents, and convert them to the sets of banner & video creatives
- coordinate with stakeholders (Branding, Affiliate) to utilize the existing assets for paid channels.
- Work with regional content marketing team to ensure quality products with better prices is properly localized into local context.
- Research: Conduct bi-weekly local creative & trend research on key online channels and forums of competitors and industry, provide benchmarking & analysis
- Provide local creative ideas weekly and manage the E2E creative production of local stream.
Job Requirements
- Have a good understanding of social media marketing, mobile app marketing landscape & online shopper journey
- Have a passion for good design, and an eye to distinguish a good ad content/creative vs a bad one, and always think from a user perspective to challenge the status quo
- Min 3+ years in user experience or relevant content marketing positions. Ecommerce industry is a plus
- Highly comfortable with numbers & excellent analytical skills
- English proficiency level
- Proficient in using photoshop and sketch
- Highly self-motivated, proactive, can-do attitude.
- Ability to effectively communicate with cross functional teams.
- Ability to work under pressure in a fast-paced, rapidly changing environment
- KOL campaign background will be plus
