Social Media Lead

About Biznesia

At Biznesia, we believe in the power of the shared economy and collaboration to drive sustainable growth for Indonesian businesses. Our mission is to empower small and medium-sized enterprises (SMEs) by providing shared services in non-core business areas.

Our HR Services include payroll management, recruitment, employee training and development, industry relations, and benefits administration, ensuring your workforce is well-supported and efficient.

Aligned with shared economy principles, these services help SMEs reduce costs, run operations efficiently, and focus on their core business activities.

Our Services:

• Brand & Marketing: Expert guidance to build your brand, reach your target audience, and achieve marketing success.
• HR: Streamlined payroll management, recruitment, training & development, and more to ensure your workforce is well-supported and efficient.
• Finance: Strategic financial management solutions to optimize your resources and drive sustainable growth. Together, let's build a better future for Indonesian businesses.

Job Description

Formulate effective strategies to boost our brand presence and aid user development on social media by overseeing B2B and B2C content. Strategically manage and optimize our social media channels for a compelling and engaging online presence.

1. Strategic Planning: Develop and implement a comprehensive social media strategy.
2. Research and Analysis: Conduct in-depth market research through qualitative and quantitative methods to understand industry dynamics, trends, and challenges within the target market. Define and refine user personas through extensive demographic and psychographic analysis.
3. Content Creation and Copywriting: Generate creative and impactful content ideas and activations to achieve significant reach and engagement scores.
4. Social Media Platform Management & optimization : Manage, optimize, and strategically grow our major social media platforms, including Facebook, Twitter, Instagram, TikTok, Youtube, and LinkedIn.
5. Analytics and Reporting: Utilize analytics tools to track and analyze social media performance metrics, preparing regular reports and insights.
6. Community Management: Manage all of Talenesia social media channels for brand mentions and engage with the audience in a timely and authentic manner.
7. Campaign Development: Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social)
8. Trend Analysis : Implement social listening tools to track sentiments, monitor competitors movements, and identify potential trends. Capitalize quickly on emerging trends to stay ahead in the market.

Requirement

• Experience: Minimum 3 years experience as a Social Media Manager in a social media agency, Education, HR and other related fields.
• Education: Holds a Bachelor's degree in Marketing, Psychology, Communications, Management, Business, or a related field.
• Strategic Thinking: Ability to think strategically, with experience in strategic planning providing valuable insights for crafting effective strategies.
• Research Skills: Strong research abilities for audience understanding, industry trends, and competitor analysis to create tailored and impactful content.
• Data-Driven: Proficiency and passion for data-driven social media, including the ability to analyze, and use data to inform strategies and decision-making.
• Strategy Development: Ability to develop and implement comprehensive social media strategies aligned with organizational goals.
• Social Media Platform Proficiency: In-depth knowledge and experience with major social media platforms, including Facebook, Twitter, Instagram, TikTok, and LinkedIn.
• Content Creation: Strong copywriting and editing skills with a focus on creating compelling and shareable content.
• Report & Analytics: Proficient in using analytics tools to track and analyze social media performance metrics, preparing regular reports and insights.
• Video Content Expertise: Excel in ideation, content planning, producing, and editing video content, especially on platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Communication Skills: Excellent written and verbal communication skills with a consistent and authentic brand voice.
• Creativity: Contextually creative with good taste in visual design and storytelling areas.
• Empathy and Emotional Intelligence: Active listening skills, strong empathy, and an influential communication style.
• Growth Mindset: Demonstrated openness to learning and a growth mindset.
• Grit: High levels of grit, enabling success in fast-paced, fluid, and collaborative working environments.