Company Description
Mamiru is an innovative parenting gear company based in Jakarta, Indonesia. We develop high-quality products to help parents with their day-to-day tasks and make parenting more joyful. Our team consists of experienced professionals who have designed products for leading organizations and share a passion for improving the lives of parents everywhere. Join our team and be part of one of the most innovative retail companies in Indonesia.
Role Description
This is a full-time role for a Social Media Specialist at Mamiru. You will be responsible for day-to-day tasks related to managing Mamiru's social media including creating and managing social media content, managing KOL campaigns, and engaging with our audience. You will also work closely with our creative executive to develop engaging graphics, and video content. This is a hybrid role, located in Jakarta Selatan.
Responsibilities
- Develop and manage social media campaigns: Develop and execute social media campaigns that support our marketing and business objectives, including moodboard, key message and KOL briefs
- Manage and execute content calendar: Create content calendar based on our marketing strategy and market research
- Develop content: Write engaging captions and copy, develop creative assets on Canva, shoot some video, collaborate with our creative designer to produce social media content
- Collaborate with KOLs: Research relevant KOls, develop brief for KOLs and coordinate with KOLs on our product marketing
- Conduct research and analysis: Regularly analyze social media performance data, and keep up with social media marketing trends to optimize our social media engagement
Requirements
- Minimum of 2 years experience in social media marketing, content creation, or similar role that involve social media planning and content creation
- Excellent marketing and copywriting skills and can write engaging captions and video script in English and Indonesian
- Ability to shoot and edit simple videos with Capcut
- Strong analytical skills and creative thinking
- Organized individual with strong communication, teamwork and project management skills
- Experience with Meta Ads is a bonus and will advantage the candidate
- Bachelor's degree in Marketing, Literature, Communication, Business, or a related field
