Social Media Specialist

We are seeking a creative and driven Social Media Specialist to join our team. The primary focus of this role is to develop and implement social media strategies with a main focus on post creation to increase brand awareness, engagement, and drive traffic to our digital platforms. The ideal candidate will have expertise in social media management, content creation, analytics, and staying up-to-date with the latest trends and best practices in digital marketing.

Responsibilities:

1. Social Media Strategy: Develop and execute comprehensive social media strategies with a main focus on post creation to achieve business objectives, including increasing brand awareness, engagement, and website traffic.
2. Content Creation: Create engaging and high-quality content for various social media platforms, with a particular emphasis on posts. This includes writing copy, designing visuals, and creating videos and stories. Ensure content is on-brand, relevant, and tailored to target audiences.
3. Community Management: Monitor social media channels, respond to comments, messages, and inquiries promptly, and engage with followers to foster positive relationships and build brand loyalty.
4. Campaign Management: Plan and execute social media campaigns, promotions, and contests with a main focus on post-based initiatives to drive user engagement and meet marketing goals. Monitor campaign performance and optimize strategies for maximum effectiveness.
5. Analytics and Reporting: Track and analyze social media metrics, including post reach, engagement, and conversion rates. Generate regular reports to evaluate performance, identify trends, and provide insights for continuous improvement.
6. Stay Updated: Stay informed about industry trends, platform updates, and emerging social media technologies. Continuously research and implement best practices to enhance social media presence and performance.

Qualifications:

1. Experience: Proven experience in social media management, with a main focus on post creation, preferably in a corporate or agency setting. Demonstrated success in developing and executing social media strategies with an emphasis on post-based initiatives across multiple platforms.
2. Creativity: Strong creative skills with the ability to conceptualize and produce engaging post content that resonates with target audiences.
3. Communication Skills: Excellent written and verbal communication skills. Ability to craft compelling copy for posts and effectively communicate brand messaging across social media channels.
4. Analytical Abilities: Proficiency in social media analytics tools and platforms, with a focus on analyzing post performance. Ability to interpret data, draw insights, and make data-driven decisions to optimize post engagement.
5. Adaptability: Flexibility to adapt to changing priorities, work independently, and thrive in a fast-paced environment with tight deadlines.
6. Tech-Savvy: Proficiency in using social media management tools, graphic design software, and other digital marketing platforms. Knowledge of SEO principles is a plus.
7. Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunities for professional development and growth within the company.
• Collaborative and supportive work environment.

If you are passionate about social media, creative, and have a strong focus on post creation to drive engagement and brand awareness, we invite you to apply for this exciting opportunity to join our team as a Social Media Specialist.