Team and Role Introduction
The Paid Media (Social) reports into the Social Media Lead. He/She is responsible for the planning, buying and execution of paid social media campaigns to drive awareness, considerations, mentions, engagements and interactions to Lazada on Social.
Responsibilities
The candidate is expected to be a creative multi-tasker supporting the Lazada Social team in the following:
- Create, implement and oversee social media buying aligned to the social media strategy
- Responsible for campaign performance monitoring and reporting including recommendations for improvement and continuous optimization through A/B testing of creatives
- Responsible for media reports to internal stakeholders and post-mortem campaigns sharing on media performance, and areas of improvement
- Effective and comprehensive cross-department collaboration with other marketing functions for robust Go-To-Market plans
Job Requirements
Requirements/Qualifications (must have)
Key Requirements
- Bachelor's degree with at least 4 years of media buying in an agency or brand; and well versed in Facebook Business Manager / X ads manager / Tiktok Media Ads Manager
- Familiar with third party engagement tools for analytics and social listening, such as Emplfi, BrandWatch/Digimind
- Able to review social media activation campaign proposals with high attention to detail and provide clear feedback that leads to improvement to quality of output without impacting functionality and budget
- Innate knack social media, content creation, and understanding of marketing
- Good communication skills with a willingness to learn in a fast-moving environment
- Readiness to take on new challenges while paying strong attention to detail
- Ability to work independently and as a team player, with can-do attitude and ability the thrive in a dynamic environment
- Proficiency in MS Office (especially Excel & PowerPoint)
- Open to flexible work arrangements depending on campaign and business needs
Requirements/Qualifications (good To Have)
- Experience with content creation will be a good to have
