Role Purpose
- To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit and brand objectives in line with the strategic business plan.
Role Accountabilities
- Develop and gain approval of annual brand budgets and marketing plans (sales volume, revenue, advertising and promotions, profits) for Anlene.
- Implement marketing plans (advertising and promotional activities) within budget and on-time, co-ordinating resources to achieve agreed objectives.
- Identify and develop product and packaging improvement to ensure continued competitive advantage for Anlene.
- Manage the development and production of advertising and promotional sales support materials.
- Monitor and report progress against plans undertaking appropriate cost-benefit analysis of activities; undertake regular market and competitors analysis.
- Determine sales and demand in line with the SOP process.
- In conjunction with the operation team set inventory levels for the different families of products
- Attend new production development meetings
- Utilise research to help analysis and identify business opportunities
- To involve in Product Management Review (PMR) IBP and weekly ITP discussion and responsible for Brand Management, Strategy, and execution.
- To give input about Product management assumptions, KPIs, and product status update for PMR team.
Job Requirements
- Bachelor's degree in marketing or related commercially focused discipline.
- Minimum of 3-5 years of relevant working experience in Consumer Marketing/dairy or FMCG.
- Sound analytical and commercial awareness skills, experience in managing above and below the line brand marketing activities.
- Excellent communication skills in both Bahasa Indonesia and English.
Our Story
Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.
At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.
