TikTok Shop - Campaign Lead, Digital Goods (Indonesia)

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Roles & Responsibilities:

• Develop and implement comprehensive marketing campaigns aimed at expanding the user base.

• Continuously track and analyze campaign performance, making data-driven adjustments to enhance effectiveness.

• Assess the return on investment for all marketing activities and deliver actionable insights to inform future strategies.

• Strategically allocate and optimize media spend to ensure maximum impact and efficiency.

• Formulate and execute strategies to strengthen brand presence and maintain consistent messaging across all channels.

• Partner effectively with internal teams and external stakeholders to ensure seamless and successful campaign execution.
  Qualifications

  Minimum Qualifications:

  - Bachelor's degree or above.
  - 5 years of proven work experience in marketing and campaign.
  - Team management experience.
  

  Preferred Qualifications:

  - Experience with digital marketing and online advertising, including Content & Affiliates.
  - Knowledge of SEO, SEM, social media, and content marketing.
  - Up-to-date with the latest marketing trends.
  
  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.