Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
In this role you will be responsible in developing strategies for TikTok Shop's platform campaigns, setting relevant targets and ensure successful implementation.
Roles & Responsibilities:
- Responsible for the content scenario of mega campaigns (Live& Short Video), including setting campaign targets, strategies, and plans, organizing and coordinating teams such as industry and creator to ensure successful implementation
- Conduct post-campaign analysis on effectiveness of campaign strategies and being accountable for the GMV of the content scenario during mega campaigns
- Based on local insights and competitor tracking analysis, design and iterate on Live& Short Video mechanism, develop strategies for traffic generation, promotion, and communication, accumulate methodologies for the content scenario to drive business growth
- Participate in and take charge of platform mega campaigns(such as payday, double day). Serve as a project manager, effectively coordinate internal and external partners, to achieve business objectives
Qualifications
Minimum Qualifications:
- Proven experience in live commerce, creator operations, or strategic experience in content platform
- Experienced with data analysis and independently managing projects
Preferred Qualifications:
- Minimum 5 years of working experience
- Past experience in the Marketing industry
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
